Turning
Visitors Into Eager Customers: 5 Powerful Online Persuasion
Copyright 2003 Jeff Smith
What else can you do? You've carefully selected or created a product to sell online that is in high demand.
Your website has been painstakenly edited to resemble a work of art.
You've setup your own follow on mail campaign and your marketing campaign is in full gear.
Your plan is to let your automated online marketing system take over while you leave for that much needed trip to the cottage for a week.
One little problem...
Sales are not what you had thought they might be. Instead of convincing 1 in every 50 or 60 visitors to take out their wallets, the disappointing truth is that you are barely seeing 1 in 200 part with their hard-earned money.
Suddenly, panic sets in. You begin to question your ability to earn even a meager living with online marketing.
Many of the great online marketers went through the exact same scenario.
How did they escape and go on to make their massive fortunes online? Simply put, they learned the Secrets of Persuasion and applied them to online marketing.
Take Terry Dean, creator of the best internet marketing related membership site on the net - bar none (http://www.infoproductreator.com/part/net.html), he uses a combination of superior value statement, strong credibility builders (pictures, case studies) , and excellent, results-oriented testimonials.
Another great example is Steve Manning's "How To Write a Book on Anything In 14 Days or Less....Guaranteed! A Guide For Professionals" ==> http://www.infoproductcreator.com/part/14days/
A top producing online marketer, Steve persuades his visitors with a combination of intriguing headline, strong guarantee, very compelling testimonials and case studies, and by bringing out his own "inside market" experience.
Here's 5 of the best techniques to persuade more of your visitors to buy your products.
1. Strong benefit
statement in headline
You may have heard this tip before, and you will hear it again. Perhaps
you have not thought of "Persuading" your visitors with your headline
before.
Think like your audience - what can you offer them that they badly want or need? How can you help them achieve their goals, or help them get what they want easier, quicker, with less effort and cost?
Lastly, make sure your headline is followed by intriguing sub-headings, first paragraphs and benefit statements.
2. Personalize
your information
Let them know who you are. Don't tell them your life story, only include
brief background or experiences that help you gain more credibility.
You can often work this into a few line introduction, a separate "About Us" page, or by including a picture on your webpage.
3. Testimonials
Yes, they really do work. Start by getting two or three solid testimonials
from people who have reviewed your product. I've found that a solid group
of testimonials will more than double your sales - all other things being
equal.
Strive for a good balance between experts in your field of interest and your best customer responses. Working hard to help your customers after the sale will often result in the best testimonials.
4. Guarantee
Plus...
You need a strong guarantee - that's not new. However, what marketers
are testing is "Super" guarantees that offer a full refund PLUS a bonus
if they meet certain conditions.
There are two benefits using this technique: first, the conditions you lay out require that your customer demonstrate they have given your product a real chance, and second, you will get more sales by taking away even more risk from your buyers.
5. Increase Your
Chances
Even the most impressive online experts will tell you they convert less
than 5% of first-time visitors to buyers. They, better than anyone, understand
the law of averages.
Multiple exposures mean multiple chances to persuade your visitors to buy. Create follow up email campaigns including mailings, minicourses, ezines, etc...
How many of these persuasion techniques have you mastered?
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