How
To Increase The Value Of Your Teleseminar With Visual Aids And Other Support
Material ... Improve Learning, Attact More Customers, And Increase Profits
by Preston Campbell
Have you ever listened to a Teleseminar or live presentation and wished you had some notes to follow along with or at least to take home as a reminder of what you heard? Or perhaps you were listening to a talk and had trouble visualizing what the speaker was trying to convey. If only you had a photo, drawing or some other visual aid. Don't make this mistake when you create your Teleseminar. Here's why ...
Visual aids can greatly improve learning. By some estimates, they can increase memory retention by 40-60%. Not only that, but they can make your presentations much more interesting. They allow you to significantly increase the amount of information that can be conveyed in a given period of time.
Think about what this means for your Teleseminars.
By adding visual aids, you can dramatically increase the value of your presentation. If you promote this added value properly, you can attract more listeners and charge higher fees for the Teleseminar events themselves or the information products you create from them.
Here are some things you can use to add visual support to your Teleseminar:
Outline
of your presentation/talking notes
You should create an outline for your Teleseminar anyway; why not provide
it to your listeners to help listeners follow along.
Fill-in-the-blank
notes
This is a great derivative of the above strategy which requires your listeners
to pay attention to fill in the blanks.
Drawings,
diagrams, photos, flow diagrams
They say a picture is worth a thousand words
Power
Point presentation
A power point presentation allows you to offer text support and visuals.
For an example of how I used a Power Point presentation along with a Teleseminar,
go to http://www.profitzonemarketing.com/specialoffer.htm.
Articles,
reports, or Books
You can offer a report with your Teleseminar and refer your listeners
to the parts that you want them to take note of while you are speaking.
Magazines
and newspapers
Magazines and newspapers can be great sources of support material for
your presentation. Many publications offer free or low-cost access to
their online archives.
Often you can just send your listeners to the publication to access this material. Some publications are eager to have you pass their articles around as long as you don't remove the contact information.
eZines
(online newsletters)
You can find ezines that deal with just about anything. This can be a
great way to find support material for your Teleseminar.
Just look up "ezine directory" or "newsletter directory" in your favorite search engine. Check out some of the directories and find what you are looking for.
Resource
lists
Resource
lists can be very useful for your Teleseminar audience.
Your
web site
If your web site has content that would help illustrate your points,
send your listeners to your site.
Special
pages on your web site just for your Teleseminar listeners or people
who are given any information products you create from them.
You can create special subdomain pages on your web site with special information
for your Teleseminar listeners.
Other
people's web sites
There are web sites on the Internet which deal with just about every topic
you can think of. If you don't have a web site with information to support
your talk, look for someone else's web site. Just search on key words
related to your topic.
Software
This can be great for illustrating various points you want to make. For
example, you might want to use an excel spreadsheet to demonstrate financial
performance.
Props
Sometimes it helps to have your listeners use props to demonstrate your
points.
For example, if you were doing a science Teleseminar and wanted to show how oil is lighter than water, you could tell your listeners to have a glass of water and a few tablespoons of cooking oil available. Then, during your presentation you could have them put the oil in the water and see how it floats.
A key issue for your visual aids is how to deliver them.
First, lets consider format. Anytime you are delivering documents (notes, books, reports, etc), I recommend you use PDF. It is easily accessible to both PC and Mac users. Also, it is more difficult for people to copy and use, so you can protect your information.
Avoid sending attachments if at all possible. They clog up your listeners e-mail in-box and may not get opened due to concerns with viruses.
Where possible, set your documents up so they can be accessed by a download link. This will require that you have access to a web site to store and access the information for download.
If you don't know how to do this, talk to your web developer or a computer savvy friend.
Now I can hear some of you saying "I don't have any visual aids and I don't have the time or desire to create any."
Well, as you can see from some of the discussion above, there are lots of ways to get information without creating it.
Often you will be able to refer your listeners to articles, books, or reports they already might have or could easily get on the web, at a book store, or at their local library. You can send listeners to other peoples web sites.
You have many options even if you don't have your own visuals or support material.
When you do your Teleseminar, think about how you can use visual aids and support material to add content, clarify your points, and increase your value.
Sometimes this can dramatically increase the price you can charge and often helps increase your attendance.
Try it, this is a killer Teleseminar strategy. Make it a great day!
Preston
Campbell
"The
Teleseminar Guy"
= = = = = = =
Preston Campbell has been a marketing professional for over 18 years. He uses innovative marketing strategies and proven processes to create marketing systems for his clients that achieve drammatic results.
He is author of the first comprehensive course on how to create massive sales with teleseminars even if you don't have a list or a penny in your pocket. Learn more at: http://www.teleseminarsuccess.com
Preston is available for coaching, consulting, trainings, seminars, and teleseminars. Learn more at: http://www.profitzonemarketing.com